Nanda Risky Amalia et al. 2026. The Influence of Seventeen’s Brand Ambassador and Brand Image on the Purchase Decision of Indomilk ’Your Way’ Products Among Fans (Carat Surabaya). Al Urwah : Sharia Economics Journal. 3, 3 (Aug. 2026), 77–88. DOI:https://doi.org/10.61536/alurwah.v3i3.630.