Blossoming Success: A SWOT-Infused Strategy for Flower Shop

Authors

  • Jana Sandra Institut Ilmu Sosial dan Manajemen STIAMI
  • Sigit Saptono Institut Transportasi dan Logistik Trisakti
  • Rahmani Fitra Sekolah Tinggi Ilmu Ekonomi Jayakusuma

DOI:

https://doi.org/10.61536/escalate.v1i01.8

Keywords:

SWOT Analysis, Strategic Assessment, Internal Analysis, External Analysis, Strategic Alternatives

Abstract

This study aims to assess the strategic landscape of XYZ Flower Shop by conducting a comprehensive SWOT analysis, with a focus on its internal strengths and weaknesses, as well as external opportunities and threats. The research involved gathering data through questionnaires distributed to the shop's owners and employees. The SWOT analysis was carried out by identifying strengths such as quality and diverse products, affordable pricing, strategic location, delivery services, and a comfortable store concept. Weaknesses encompassed perishable and non-durable raw materials, suboptimal promotion, and a lack of specialized marketing personnel. External factors revealed opportunities such as a loyal customer base, evolving societal lifestyles, technological advancements, and a lack of product substitutes, along with threats like high competition in West Jakarta and strong buyer bargaining power. The SWOT analysis generated several strategic alternatives, including strategies to leverage strengths to capitalize on opportunities (S-O), mitigate weaknesses through opportunities (W-O), employ strengths to combat threats (S-T), and address weaknesses to defend against threats (W-T). the priority strategy for XYZ Flower Shop involves harnessing its quality and diverse products to foster growth.

Downloads

Download data is not yet available.

References

Abdullah, A., Saraswat, S., & Talib, F. (2023). Impact of Smart, Green, Resilient, and Lean Manufacturing System on SMEs’Performance: A Data Envelopment Analysis (DEA) Approach. Sustainability, 15(2), 1379. https://doi.org/10.3390/su15021379

Christina, V., & G. Soedarsa, H. (2022). SWOT Analysis of Noodle Shop Product Business Development 81 During the Covid 19 Pandemic. SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi Dan Akuntansi, 1(1), 37–46. https://doi.org/10.54443/sinomika.v1i1.130

de-Madaria, E., Mira, J. J., Carrillo, I., Afif, W., Ang, D., Antelo, M., Bollipo, S., Castells, A., Chahal, P., Heinrich, H., Law, J. K., van Leerdam, M. E., Lens, S., Pannala, R., Park, S. H., Rabiee, A., Savarino, E. V., Singh, V. K., Vargo, J., … Drenth, J. P. H. (2022). The present and future of gastroenterology and hepatology: an international SWOT analysis (the GASTROSWOT project). The Lancet Gastroenterology and Hepatology, 7(5), 485–494. https://doi.org/10.1016/S2468-1253(21)00442-8

Goyal, S. B., Harahap, E. P., & Santoso, N. A. (2022). Analysis of Financial Technology Implementation on The Quality Of Banking Services in Indonesia: SWOT Analysis. IAIC Transactions on Sustainable Digital Innovation, 8(40), 4.

Inrawan, A., Pandapotan Silitonga, H., Tridianty Sianipar, R., Lie, D., & Sudirman, A. (2022). SWOT Analysis as a Basis for Tracking Business Opportunities in the City of Pematangsiantar. KnE Social Sciences, 2022(3), 441–455. https://doi.org/10.18502/kss.v7i10.11383

Jahan, H., Rahman, M. W., Islam, M. S., Rezwan-Al-Ramim, A., Tuhin, M. M. U. J., & Hossain, M. E. (2022). Adoption of agroforestry practices in Bangladesh as a climate change mitigation option: Investment, drivers, and SWOT analysis perspectives. Environmental Challenges, 7(March), 100509. https://doi.org/10.1016/j.envc.2022.100509

Jain, V., Ajmera, P., & Davim, J. P. (2022). SWOT analysis of Industry 4.0 variables using AHP methodology and structural equation modelling. Benchmarking, 29(7), 2147–2176. https://doi.org/10.1108/BIJ-10-2020-0546

Kamada, Y., Nakamura, T., Isobe, S., Hosono, K., Suama, Y., Ohtakaki, Y., Nauchi, A., Yasuda, N., Mitsuta, S., Miura, K., Yamamoto, T., Hosono, T., Yoshida, A., Kawanishi, I., Fukushima, H., Kinoshita, M., Umeda, A., Kinoshita, Y., Fukami, K., … Nakajima, A. (2023). SWOT analysis of noninvasive tests for diagnosing NAFLD with severe fibrosis: an expert review by the JANIT Forum. Journal of Gastroenterology, 58(2), 79–97. https://doi.org/10.1007/s00535-022-01932-1

Lawínska, O., Korombel, A., & Zajemska, M. (2022). Pyrolysis-Based Municipal Solid Waste Management in. Energies.

Lumbanraja, P., Dalimunthe, R. F., & Siahaan, E. (2021). Developing Business Strategies for Featured MSMEs in North Sumatera: SWOT Analysis Approach. The 2nd Economics and Business International Conference, Ebic 2019, 284–290. https://doi.org/10.5220/0009202602840290

Machmud, S., & Sidharta, I. (2014). Business Models For SMEs In Bandung: Swot Analysis. Jurnal Ekonomi, Bisnis & Entrepreneurship, 8(1), 51–61. http://jurnal.stiepas.ac.id/index.php/jebe/article/view/38

Meldona, M., Sudarmiatin, S., & Bidin, R. (2022). SMEs’ Internationalization Strategy in Export Creative Industry: Case Study from Kendang Djembe Creators at Blitar, East Java, Indonesia. International Journal of Educational Research & Social Sciences, 3(2), 1067–1079. https://doi.org/10.51601/ijersc.v3i2.363

Nawawi, M. T., & Rodhiah, R. (2020). SWOT Analysis on the SMEs of Batik Products in Jambi City. Advances in Economics, Business and Management Research, 145(Icebm 2019), 356–360. https://doi.org/10.2991/aebmr.k.200626.061

Pires, C. (2023). A SWOT Analysis of Pharmacy Students’ Perspectives on e-Learning Based on a Narrative Review. Pharmacy, 11(3), 89. https://doi.org/10.3390/pharmacy11030089

Pradana, B. G. V., & Mayasari, A. (2023). Analisis SWOT pada UMKM Jamu Kenya Klaten. Jurnal Manajemen Sains Dan Organisasi, 4(2), 178–189.

Rakhmansyah, M., Wahyuningsih, T., Srenggini, A. D., & Gunawan, I. K. (2022). Small and Medium Enterprises (SMEs) with SWOT Analysis Method. International Journal for Applied Information Management, 2(3), 47–54. https://doi.org/10.47738/ijaim.v2i3.37

Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alphabet.

Thamrin, H., Herlambang, R., Brylian, B., Gumawang, A. K. A., & Makmum, A. (2017). A SWOT analysis tool for Indonesian small and medium enterprise. ARPN Journal of Engineering and Applied Sciences, 12(2), 620–625.

Wang, H., Wu, J., Muhedaner, M., & Maihemuti, S. (2022). College Students Online Education Evaluation Through SWOT Analysis During COVID-19. IEEE Access, 10(June), 88371–88385. https://doi.org/10.1109/ACCESS.2022.3198082

Wiara Sanchia Grafita Ryana Devi, Desty Rara Pringgandinie, Henly Yulina, & Deni Hadiansah. (2022). SWOT Analysis as a Competitive Strategy at Primkop Kartika Ardagusema Cimahi City, West Java, Indonesia. International Journal of Science, Technology & Management, 3(1), 134–143. https://doi.org/10.46729/ijstm.v3i1.451

Downloads

Published

2023-08-31

How to Cite

Jana Sandra, Sigit Saptono, & Rahmani Fitra. (2023). Blossoming Success: A SWOT-Infused Strategy for Flower Shop. Escalate : Economics and Business Journal, 1(01), 14–25. https://doi.org/10.61536/escalate.v1i01.8

Issue

Vol. 1 No. 01 (2023): August

Section

Articles

License

Copyright (c) 2023 Jana Sandra, Sigit Saptono, Rahmani Fitra

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.