[1]
Reza Ferdiansyah and Putut Raka Santoso 2026. The Effect of Social Media Promotion and Word of Mouth on Purchase Decisions at Humaloka Coffee in Bandung City. Escalate : Economics and Business Journal. 4, 01 (Feb. 2026), 55–66. DOI:https://doi.org/10.61536/escalate.v4i01.436.