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Susi Nurfitri and Rizka Aula Assaf 2026. The Influence of Customer Reviews on Shopee and Brand Image on Wardah Product Purchasing Decisions among Active Female Students of the Business Administration Study Program at the International Women University in 2026. Escalate : Economics and Business Journal. 4, 3 (Sep. 2026), 597–601. DOI:https://doi.org/10.61536/escalate.v4i3.583.