Riliani Melanovita Sari et al. 2026. The Influence of Influencer Marketing and Brand Image on Skintific Skincare Product Purchasing Decisions among Generation Z in Surabaya. Escalate : Economics and Business Journal. 4, 3 (Aug. 2026), 342–351. DOI:https://doi.org/10.61536/escalate.v4i3.601.