Armayoga et al. 2026. Analysis of Business Development Strategy for Horticultural Seedling Enterprises (A Case Study of UB Berkah Agro in Pekalongan District, East Lampung Regency). Escalate : Economics and Business Journal. 4, 3 (Aug. 2026), 585–596. DOI:https://doi.org/10.61536/escalate.v4i3.619.