Andhika Nuzula and Putri Nilam Kencana 2026. The Influence of Store Atmosphere and Product Completeness on Purchasing Decisions at Pangjay Fishing Shop in Central Jakarta. Escalate : Economics and Business Journal. 4, 01 (Oct. 2026), 169–180. DOI:https://doi.org/10.61536/escalate.v4i01.677.