SHOLIHAH, Mar’atush; PRAMESTI KUSNARA, Hasti; FITRI ANGGRAINI, Diana. Gamification in Marketing: Enhancing Customer Engagement through Interactive Experiences. Escalate : Economics and Business Journal, [S. l.], v. 2, n. 03, p. 115–122, 2025. DOI: 10.61536/escalate.v2i02.128. Disponível em: https://journal.takaza.id/index.php/escalate/article/view/128. Acesso em: 30 aug. 2025.