MASRUCHAN, Masruchan. The Interplay of Product Innovation, Technological Adaptation, and Customer Perception in Driving Competitive Advantage: Insights from the Creative Industry. Escalate : Economics and Business Journal, [S. l.], v. 2, n. 03, p. 123–132, 2025. DOI: 10.61536/escalate.v2i02.175. Disponível em: https://journal.takaza.id/index.php/escalate/article/view/175. Acesso em: 2 oct. 2025.