JAHMAT; IRAWATI. The Influence of Live Streaming, Flash Sales, and Online Customer Reviews on Generation Z’s Purchasing Decisions on the TikTok Shop Platform in Sumbawa Regency. Escalate : Economics and Business Journal, [S. l.], v. 2, n. 01, p. 44–53, 2026. DOI: 10.61536/escalate.v2i01.423. Disponível em: https://journal.takaza.id/index.php/escalate/article/view/423. Acesso em: 20 feb. 2026.