SITI ANINDITYA; MULYADI SUHARDI. The Influence of Live Streaming Strategy and Consumer Behavior on Purchasing Decisions of Fashion Smes on Tiktok Shop. Escalate : Economics and Business Journal, [S. l.], v. 4, n. 01, p. 46–54, 2026. DOI: 10.61536/escalate.v4i01.426. Disponível em: https://journal.takaza.id/index.php/escalate/article/view/426. Acesso em: 20 feb. 2026.