REZA FERDIANSYAH; PUTUT RAKA SANTOSO. The Effect of Social Media Promotion and Word of Mouth on Purchase Decisions at Humaloka Coffee in Bandung City. Escalate : Economics and Business Journal, [S. l.], v. 4, n. 01, p. 55–66, 2026. DOI: 10.61536/escalate.v4i01.436. Disponível em: https://journal.takaza.id/index.php/escalate/article/view/436. Acesso em: 20 feb. 2026.