VIRA CITRA LESTARI; UCU SUPRIATNA. The Influence of Double Date Digital Campaign and Electronic Word of Mouth on Erigo Product Purchases on Shopee" Survey of Business Administration Students at International Women’s University. Escalate : Economics and Business Journal, [S. l.], v. 2, n. 02, p. 128–138, 2026. DOI: 10.61536/escalate.v2i02.441. Disponível em: https://journal.takaza.id/index.php/escalate/article/view/441. Acesso em: 20 feb. 2026.