HIKMAH NUR HIDAYAH; KARINA ABIYYUBASSA RAMADHAN; MOCH. WILDAN AMINULLAH; DONNY ARIF. The Influence of Halal Branding and Shopping Well-Being on Purchasing Decisions Through Brand Experience as an Intervening Variable on Wardah Skincare Products (Case Study: Consumers of Wardah Skincare Products in Surabaya). Escalate : Economics and Business Journal, [S. l.], v. 4, n. 02, p. 151–157, 2026. DOI: 10.61536/escalate.v4i02.717. Disponível em: https://journal.takaza.id/index.php/escalate/article/view/717. Acesso em: 4 sep. 2026.