NAFI’ LAILATUS SA’DIYAH; DONNY ARIF. The Effect of Product Quality and Price Perception on Brand Switching with Brand Dissatisfaction As A Mediating Variable (A Study of Switching from International Skincare Brands to Local Skincare Brands Among Generation Z in Surabaya). Escalate : Economics and Business Journal, [S. l.], v. 4, n. 4, p. 55–74, 2026. DOI: 10.61536/escalate.v4i4.796. Disponível em: https://journal.takaza.id/index.php/escalate/article/view/796. Acesso em: 23 oct. 2026.