SITI JULAIHA NASUTION; ZENNI RIANA; NUR AUGUS FAHMI. The Influence of Word of Mouth and Brand Image on Skincare Product Purchase Decisions (Study on FEB UISU Students). Escalate : Economics and Business Journal, [S. l.], v. 4, n. 3, p. 91–924, 2026. DOI: 10.61536/escalate.v4i3.816. Disponível em: https://journal.takaza.id/index.php/escalate/article/view/816. Acesso em: 11 oct. 2026.