DINI MARDANI, Agnes; EVRINA, Evrina; HARTATI, Bella. Redefining Loyalty Programs: Gamification in Marketing. Escalate : Economics and Business Journal, [S. l.], v. 2, n. 02, p. 78–89, 2024. DOI: 10.61536/escalate.v2i02.96. Disponível em: https://journal.takaza.id/index.php/escalate/article/view/96. Acesso em: 30 aug. 2025.