Firmansyah, Amalia Ilyas, Tri Ratnawati, and Hwihanus. 2026. “The Role of Impulse Buying in Mediating the Influence of Self-Reward on Financial Behavior in Generation Z”. Escalate : Economics and Business Journal 4 (3):149-60. https://doi.org/10.61536/escalate.v4i3.543.