Anissa Ayudewi and Putri Nilam Kencana (2026) “The Influence of Digital Marketing and Electronic Word of Mouth on Sunsilk Shampoo Purchasing Decisions on TikTok among Generation Z in Pamulang, South Tangerang”, Escalate : Economics and Business Journal, 4(4), pp. 498–502. doi: 10.61536/escalate.v4i4.776.