Siti Aninditya, Mulyadi Suhardi. The Influence of Live Streaming Strategy and Consumer Behavior on Purchasing Decisions of Fashion Smes on Tiktok Shop. Escalate [Internet]. 2026 Feb. 12 [cited 2026 Feb. 20];4(01):46-54. Available from: https://journal.takaza.id/index.php/escalate/article/view/426