Vol. 2 No. 03 (2024)

DOI: https://doi.org/10.61536/escalate.v2i03
Published: 2025-01-15

Articles

  • Boosting Tourism in South Coastal Areas: Strategic Marketing for Sustainable Growth

    Rizki Alfadillah Nasution, Ghalib Suprianto, Riska Fii Ahsani
    101-114
    • PDF |  Views: 18 times |  Download : 21 times
    DOI: https://doi.org/10.61536/escalate.v2i02.125

  • Gamification in Marketing: Enhancing Customer Engagement through Interactive Experiences

    Mar'atush Sholihah, Hasti Pramesti Kusnara, Diana Fitri Anggraini
    115-122
    • PDF |  Views: 98 times |  Download : 99 times
    DOI: https://doi.org/10.61536/escalate.v2i02.128

  • The Interplay of Product Innovation, Technological Adaptation, and Customer Perception in Driving Competitive Advantage: Insights from the Creative Industry

    Masruchan Masruchan
    123-132
    • PDF |  Views: 25 times |  Download : 29 times
    DOI: https://doi.org/10.61536/escalate.v2i02.175

  • Innovating for Impact: How Technology and Perception Propel the Creative Industry's Edge

    Rewel Jiminez Santural Jose, Duong Thi Anh
    133-143
    • PDF |  Views: 12 times |  Download : 12 times
    DOI: https://doi.org/10.61536/escalate.v2i02.186

  • Navigating Economic Turbulence: Marketing Strategy Innovations for MSMEs

    Nia Sonani
    144-154
    • PDF |  Views: 63 times |  Download : 33 times
    DOI: https://doi.org/10.61536/escalate.v2i02.188