Vol. 2 No. 03: Creative Resilience and Market Innovation: Strategies for Sustainable Business Growth

View Vol. 2 No. 03: Creative Resilience and Market Innovation: Strategies for Sustainable Business Growth

This journal issue highlights the dynamic strategies businesses adopt to thrive amid shifting economic and technological landscapes. From revitalizing coastal tourism through strategic marketing for sustainable growth to utilizing gamification as a powerful tool for deepening customer engagement, the articles collectively illustrate how creativity drives competitiveness. The exploration of product innovation, technological adaptation, and customer perception within the creative industry offers insight into how businesses sustain relevance and differentiation in a crowded market. Meanwhile, discussions on technological innovation and perception-driven strategies reveal how digital transformation amplifies market reach and brand influence. Finally, the examination of marketing strategy innovations for MSMEs in the face of economic turbulence underscores the importance of agility and data-driven decision-making for small enterprises. Together, these studies capture the essence of resilience, creativity, and sustainability as the pillars of modern business strategy.

This issue features contributions from researchers in several countries, namely Indonesia and Vietnam, presenting a variety of academic perspectives and insights.

DOI: https://doi.org/10.61536/escalate.v2i03
Published: 2025-01-15

Articles

  • Boosting Tourism in South Coastal Areas: Strategic Marketing for Sustainable Growth

    Rizki Alfadillah Nasution, Ghalib Suprianto, Riska Fii Ahsani
    101-114
    • PDF |  Views: 52 times |  Download : 37 times
    DOI: https://doi.org/10.61536/escalate.v2i02.125

  • Gamification in Marketing: Enhancing Customer Engagement through Interactive Experiences

    Mar'atush Sholihah, Hasti Pramesti Kusnara, Diana Fitri Anggraini
    115-122
    • PDF |  Views: 197 times |  Download : 139 times
    DOI: https://doi.org/10.61536/escalate.v2i02.128

  • The Interplay of Product Innovation, Technological Adaptation, and Customer Perception in Driving Competitive Advantage: Insights from the Creative Industry

    Masruchan Masruchan
    123-132
    • PDF |  Views: 71 times |  Download : 46 times
    DOI: https://doi.org/10.61536/escalate.v2i02.175

  • Innovating for Impact: How Technology and Perception Propel the Creative Industry's Edge

    Rewel Jiminez Santural Jose, Duong Thi Anh
    133-143
    • PDF |  Views: 35 times |  Download : 29 times
    DOI: https://doi.org/10.61536/escalate.v2i02.186

  • Navigating Economic Turbulence: Marketing Strategy Innovations for MSMEs

    Nia Sonani
    144-154
    • PDF |  Views: 97 times |  Download : 62 times
    DOI: https://doi.org/10.61536/escalate.v2i02.188