Archives

  • Strategic Innovation and Governance in Modern Business Systems: Integrating Technology, Consumer Insight, and Risk Management
    Vol. 3 No. 02

    This journal issue explores the pivotal role of strategic innovation and modern governance in enhancing business competitiveness and sustainability in the digital era. By integrating advanced technology, consumer behavior insights, and adaptive risk management, it presents empirical perspectives on how organizations can optimize performance and create long-term value. The focus extends beyond operational efficiency to strategic transformation driven by data, collaboration, and strong governance in navigating global.

    This issue features contributions from researchers in several countries, namely Indonesia, Irak and India, presenting a variety of academic perspectives and insights.

  • Intelligent Marketing and Behavioral Insights: Redefining Institutional and Organizational Performance
    Vol. 3 No. 01

    This journal issue examines how data-driven marketing, technology, and behavioral understanding are transforming both education and business landscapes. The articles explore how marketing-driven student experience strategies enhance university reputation, emphasizing the growing role of branding and engagement in higher education. The discussion on marketing intelligence underscores its value in improving institutional performance and strategic decision-making. A literature review on micro-influencers reveals their influence on brand engagement evolution and consumer trust in digital ecosystems. The integration of technology in financial decision-making highlights how analytics and automation optimize individual and organizational choices. Lastly, the analysis of workplace stress through the challenge–hindrance framework presents a nuanced understanding of human resilience and productivity. Collectively, these studies provide an interdisciplinary lens on how marketing intelligence, emotional insight, and technological adaptation can redefine competitive advantage and institutional excellence in today’s rapidly evolving environment.

    This issue features contributions from researchers in several countries, namely Indonesia, Malaysia, China and Kenya, presenting a variety of academic perspectives and insights.

  • Creative Resilience and Market Innovation: Strategies for Sustainable Business Growth
    Vol. 2 No. 03

    This journal issue highlights the dynamic strategies businesses adopt to thrive amid shifting economic and technological landscapes. From revitalizing coastal tourism through strategic marketing for sustainable growth to utilizing gamification as a powerful tool for deepening customer engagement, the articles collectively illustrate how creativity drives competitiveness. The exploration of product innovation, technological adaptation, and customer perception within the creative industry offers insight into how businesses sustain relevance and differentiation in a crowded market. Meanwhile, discussions on technological innovation and perception-driven strategies reveal how digital transformation amplifies market reach and brand influence. Finally, the examination of marketing strategy innovations for MSMEs in the face of economic turbulence underscores the importance of agility and data-driven decision-making for small enterprises. Together, these studies capture the essence of resilience, creativity, and sustainability as the pillars of modern business strategy.

    This issue features contributions from researchers in several countries, namely Indonesia and Vietnam, presenting a variety of academic perspectives and insights.

  • Innovating People and Planet: Redefining Work, Behavior, and Sustainability in the Digital Era
    Vol. 2 No. 02

    This journal issue explores the evolving intersection of human capital, digital innovation, and sustainability in shaping the future of organizations. The featured articles highlight emerging HR technology trends that are transforming workforce management through automation, analytics, and AI integration. As remote work becomes the new norm, measuring employee performance presents both opportunities and challenges that redefine organizational effectiveness. The discussion extends to the role of emotional intelligence in enhancing financial competence, emphasizing the human dimension behind economic decision-making. Furthermore, the use of gamification in loyalty programs illustrates how behavioral engagement drives modern marketing strategies, while eco-friendly packaging reflects the growing commitment to sustainable branding and ethical consumerism. These studies provide a holistic view of how technology, psychology, and sustainability converge to drive innovation and resilience in the contemporary business.

    This issue features contributions from researchers representing several regions in Indonesia, showcasing diverse academic perspectives and insights

  • Behavioral Finance, AI, and the Digital Economy: Pathways to Competitive Advantage
    Vol. 2 No. 01

    This journal issue explores the urgency of strategic adaptation amid economic turbulence and digital disruption. The featured articles examine investor behavior in capital markets influenced by representativeness bias and herding effects, as well as the impact of financial ratios—such as the Debt to Asset Ratio and Long-Term Debt to Equity Ratio—on corporate investment performance. Meanwhile, the rise of collaboration between artificial intelligence (AI) and humans in the Fourth Industrial Revolution highlights a fundamental transformation in human resource management. The crypto savvy phenomenon reflects the growing need for digital financial literacy, while community building in the digital age emerges as a key strategy for strengthening brand loyalty and sustaining competitiveness. This issue provides valuable contributions for academics, practitioners, and policymakers striving to achieve sustainable growth in the digital era.

    This issue features contributions from researchers representing several regions in Indonesia, showcasing diverse academic perspectives and insights

  • Escalate: Economics and Business Journal
    Vol. 1 No. 03 (2024)

    Escalate : Economics and Business Journal is a distinguished scholarly publication that provides a platform for rigorous research, analysis, and discourse within the realms of economics and business studies. This peer-reviewed journal serves as a hub for researchers, academicians, and practitioners to contribute and engage in the exploration of critical economic theories, market trends, business strategies, and their real-world implications. With a commitment to intellectual excellence, the journal offers valuable insights into the intricate dynamics of economic systems, financial markets, entrepreneurship, management practices, and global business environments. 

  • Driving Change and Innovation in the Digital Age
    Vol. 1 No. 02

    This issue highlights the growing urgency for organizations to adapt and innovate in response to accelerating technological and market changes. The articles collectively address how businesses can balance strategic flexibility with operational stability, emphasizing the integration of AI to enhance efficiency, decision-making, and customer experience. Leadership is explored as a blend of creativity and precision—essential qualities in navigating today’s complex work environments. The studies also examine the tension between exploration and exploitation in driving sustainable growth, particularly within financial institutions, and underscore the transformative role of data-driven marketing and automation in boosting competitiveness. Together, these insights reflect the critical need for adaptive strategies, intelligent technologies, and visionary leadership in the face of global digital disruption.

    This issue features contributions from researchers representing several regions in Indonesia, showcasing diverse academic perspectives and insights

  • Strategic Adaptation for Sustainable Growth
    Vol. 1 No. 01

    This journal issue explores current organizational and technological challenges in an era defined by digital transformation and rapid innovation. It highlights the urgency for companies to strengthen workforce adaptability amid the rise of AI, enhance entrepreneurial resilience in uncertain markets, and leverage smart technologies to enrich customer engagement. Ethical leadership and transparent communication emerge as key factors in maintaining trust and performance in hybrid workplaces, while adaptive marketing strategies become essential for healthcare institutions facing increasingly digital and competitive environments. Altogether, these studies emphasize the need for agility, ethical governance, and digital competence as core capabilities for sustainable growth in today’s evolving global landscape.

    This issue features contributions from researchers representing several regions in Indonesia, showcasing diverse academic perspectives and insights