Vol. 3 No. 01: Intelligent Marketing and Behavioral Insights: Redefining Institutional and Organizational Performance

This journal issue examines how data-driven marketing, technology, and behavioral understanding are transforming both education and business landscapes. The articles explore how marketing-driven student experience strategies enhance university reputation, emphasizing the growing role of branding and engagement in higher education. The discussion on marketing intelligence underscores its value in improving institutional performance and strategic decision-making. A literature review on micro-influencers reveals their influence on brand engagement evolution and consumer trust in digital ecosystems. The integration of technology in financial decision-making highlights how analytics and automation optimize individual and organizational choices. Lastly, the analysis of workplace stress through the challenge–hindrance framework presents a nuanced understanding of human resilience and productivity. Collectively, these studies provide an interdisciplinary lens on how marketing intelligence, emotional insight, and technological adaptation can redefine competitive advantage and institutional excellence in today’s rapidly evolving environment.

This issue features contributions from researchers in several countries, namely Indonesia, Malaysia, China and Kenya, presenting a variety of academic perspectives and insights.