Vol. 3 No. 01: Intelligent Marketing and Behavioral Insights: Redefining Institutional and Organizational Performance

View Vol. 3 No. 01: Intelligent Marketing and Behavioral Insights: Redefining Institutional and Organizational Performance

This journal issue examines how data-driven marketing, technology, and behavioral understanding are transforming both education and business landscapes. The articles explore how marketing-driven student experience strategies enhance university reputation, emphasizing the growing role of branding and engagement in higher education. The discussion on marketing intelligence underscores its value in improving institutional performance and strategic decision-making. A literature review on micro-influencers reveals their influence on brand engagement evolution and consumer trust in digital ecosystems. The integration of technology in financial decision-making highlights how analytics and automation optimize individual and organizational choices. Lastly, the analysis of workplace stress through the challenge–hindrance framework presents a nuanced understanding of human resilience and productivity. Collectively, these studies provide an interdisciplinary lens on how marketing intelligence, emotional insight, and technological adaptation can redefine competitive advantage and institutional excellence in today’s rapidly evolving environment.

This issue features contributions from researchers in several countries, namely Indonesia, Malaysia, China and Kenya, presenting a variety of academic perspectives and insights.

DOI: https://doi.org/10.61536/escalate.v3i1
Published: 2025-07-07

Articles

  • Marketing-Driven Enhancements in Student Experience and Their Influence on University Reputation

    Arun Seeralan Balakrishnan
    1-13
    • PDF |  Views: 132 times |  Download : 70 times
    DOI: https://doi.org/10.61536/escalate.v3i1.285

  • Leveraging Marketing Intelligence to Enhance University Performance

    Caesar Mukti Al Ghozali, Sri Wahyuning Astuti
    14-25
    • PDF |  Views: 199 times |  Download : 79 times
    DOI: https://doi.org/10.61536/escalate.v3i01.286

  • How Micro-Influencers Influence the Evolution of Brand Engagement: Insights from a Literature Review

    Tammy Mcclellan, Eka Farida, Bambang Banu Siswoyo
    26-37
    • PDF |  Views: 582 times |  Download : 324 times
    DOI: https://doi.org/10.61536/escalate.v3i01.289

  • Harnessing Technology to Drive Smarter Financial Decision Making

    Lalu Rizal Ihwandi, Fredrick Onyango Aila, Rian Destiningsih
    38-48
    • PDF |  Views: 144 times |  Download : 58 times
    DOI: https://doi.org/10.61536/escalate.v3i01.288

  • The Dual Nature of Stress at Work: A Challenge-Hindrance Framework Perspective

    Tio Fahri Dianmas, Novi Fitria Hermiati, Alip Hanoky
    49-58
    • PDF |  Views: 175 times |  Download : 88 times
    DOI: https://doi.org/10.61536/escalate.v3i01.287

  • The Influence of Online Promotion Strategy and Consumer Behavior on Purchase Interest at the Bandung City Employees Cooperative (KPKB Mart) in Bandung City

    Sahrul Hidayat, Asep Zulkifli Achmad
    59-69
    DOI: https://doi.org/10.61536/escalate.v3i01.418

  • The Influence of E-Service Quality, Interactive Features and E-Satisfaction on Shopee E-Commerce Customer Loyalty among Students of Sumbawa University of Technology

    Debora Astin Masangin, Wilia Ismiyarti
    70-80
    • PDF |  Views: 28 times |  Download : 11 times
    DOI: https://doi.org/10.61536/escalate.v3i01.429

  • Analysis of Incentive Compatible Constraint Establishment in Mudharabah Financing Profitability (A Case Study of Bank Pembiayaan Rakyat Syariah Al Washliyah Medan)

    Agung setiawan harahap, Sugianto, Rahmat Daim Harahap
    81-89
    • PDF |  Views: 20 times |  Download : 9 times
    DOI: https://doi.org/10.61536/escalate.v3i01.438

  • The Influence of Total Production, Labor Absorption, Market Access, and Business Capital on Increasing Local Community Income in the Cassava Cracker Industry in Brang Pelat Hamlet, Pelat Village

    Erina Ade Saufitri, Edi Irawan
    90-101
    • PDF |  Views: 16 times |  Download : 9 times
    DOI: https://doi.org/10.61536/escalate.v3i01.410

  • The Influence of Price and Location on Purchasing Decisions at the Mojok Yuk Shop Batununggal Bandung City

    Syalwa Rezkia Muhti, r Iim Takwim
    102-112
    • PDF |  Views: 24 times |  Download : 9 times
    DOI: https://doi.org/10.61536/escalate.v3i01.420