Training on Using Canva to Create Promotional Content for Culinary Micro-Businesses
DOI:
https://doi.org/10.61536/konsienti.v4i1.674Keywords:
Canva, Culinary, Micro Business, Promotional Content, TrainingAbstract
Micro-culinary businesses are widely found in Indonesia, including in Ilir Barat I District, Palembang City, and have significant potential for growth due to population increase and rising demand for food and beverages. However, preliminary observations revealed that these business owners primarily promote their products through social media using unedited photos, resulting in less attractive promotional content. This community service activity aims to provide training on using the Canva application to create more appealing promotional content for micro-culinary businesses. The training employed a combination of lecture, demonstration, hands-on practice, and mentoring methods, involving micro-culinary business owners as participants. The implementation included needs analysis, material preparation, training delivery, content creation mentoring, and evaluation through pre-test and post-test assessments. The results demonstrated a significant improvement in participants' understanding and skills, evidenced by an increase in average scores from 44.1 in the pre-test to 81.6 in the post-test, representing a 37.5-point increase. All participants successfully produced at least one ready-to-use digital promotional content, and participant satisfaction levels were rated as very good. This activity proves that training based on simple design applications such as Canva can be an effective and relevant solution for enhancing the digital promotional capabilities of micro-culinary business owners with limited resources and graphic design skills.
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Copyright (c) 2025 Aurantia Marina, Nur Jumriatunnisah, Muhammad Zulkarnain, Nurul Ilma Hasana Kunio, Usep Tiesnajaya, Dewi Irmawati, Alem Pameli, Fitrianto Puja Kesuma
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