Vol. 1 No. 01: Strategic Adaptation for Sustainable Growth

View Vol. 1 No. 01: Strategic Adaptation for Sustainable Growth

This journal issue explores current organizational and technological challenges in an era defined by digital transformation and rapid innovation. It highlights the urgency for companies to strengthen workforce adaptability amid the rise of AI, enhance entrepreneurial resilience in uncertain markets, and leverage smart technologies to enrich customer engagement. Ethical leadership and transparent communication emerge as key factors in maintaining trust and performance in hybrid workplaces, while adaptive marketing strategies become essential for healthcare institutions facing increasingly digital and competitive environments. Altogether, these studies emphasize the need for agility, ethical governance, and digital competence as core capabilities for sustainable growth in today’s evolving global landscape.

This issue features contributions from researchers representing several regions in Indonesia, showcasing diverse academic perspectives and insights

DOI: https://doi.org/10.61536/escalate.v1i01
Published: 2023-08-31

Articles

  • AI Implementation Impact on Workforce Productivity : The Role of AI Training and Organizational Adaptation

    Nurlia Nurlia, Ilzar Daud, Muhammad Edya Rosadi
    01-13
    • PDF |  Views: 4590 times |  Download : 3407 times
    DOI: https://doi.org/10.61536/escalate.v1i01.6

  • Blossoming Success: A SWOT-Infused Strategy for Flower Shop

    Jana Sandra, Sigit Saptono, Rahmani Fitra
    14-25
    • PDF |  Views: 910 times |  Download : 458 times
    DOI: https://doi.org/10.61536/escalate.v1i01.8

  • Revitalizing Customer Experience through the Internet of Things : Integrating Customer Engagement and Campaign Effectiveness

    Putu Herny Susanti, I Made Hadi Purnantara, Miko Andi Wardana
    26-37
    • PDF |  Views: 306 times |  Download : 223 times
    DOI: https://doi.org/10.61536/escalate.v1i01.7

  • Navigating Employee Performance: The Synergy of Ethical Leadership, Communication Proficiency and Trust

    Hasnidar Hasnidar, Jusri Jusri, Asri Ady Bakri
    38-51
    • PDF |  Views: 226 times |  Download : 200 times
    DOI: https://doi.org/10.61536/escalate.v1i01.9

  • Best Practices for Hospital's Core Marketing

    Cucu Hodijah, Santi Maria, Santo Dewatmoko
    52-62
    • PDF |  Views: 196 times |  Download : 151 times
    DOI: https://doi.org/10.61536/escalate.v1i01.11