Analysis of the Application of the Canvas Business Model to Generation Z Micro Entrepreneurs (Analysis of the Application of the Canvas Model to Generation Z Micro Entrepreneurs)
DOI:
https://doi.org/10.61536/ambidextrous.v5i01.291Keywords:
Business Model Canvas; Micro-business; Generation Z; Entrepreneurship; Strategic PlanningAbstract
This study investigates the application of the Business Model Canvas (BMC) to micro-businesses operated by Generation Z entrepreneurs. Employing a descriptive survey methodology, the research collected data from 10 online micro-entrepreneurs through questionnaires. The results revealed that 83% of respondents positively perceived the use of BMC, suggesting its relevance in guiding strategic planning and operational effectiveness. The study contributes a structured model that maps nine key BMC elements to the digital habits and needs of Gen Z entrepreneurs. The findings highlight how BMC enhances business clarity, internal coordination, and motivation.
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