Eksplorasi Etos Kerja Generasi Z dalam Lingkungan Kerja Hybrid: Studi Kualitatif pada Perusahaan Multinasional
DOI:
https://doi.org/10.61536/ambidextrous.v5i02.295Keywords:
Work ethic; Generation Z; hybrid work; autonomy; digital technologyAbstract
The transformation of work structures due to the rapid adoption of hybrid models post-COVID-19 has brought significant changes to how Generation Z constructs and interprets work ethics. As a digitally native cohort, Generation Z highly values flexibility, autonomy, and meaningful engagement, which pose distinct implications for multinational companies aiming to remain competitive in a globalized work environment. This study adopts a qualitative exploratory case study approach to examine how Generation Z employees develop and demonstrate work ethics in hybrid work systems. Twelve participants, selected purposively based on their experience of working in hybrid settings for a minimum of one year, participated in semi-structured in-depth interviews. Thematic analysis was conducted following Braun and Clarke’s framework. Findings reveal that Generation Z perceives work ethic as a function of personal responsibility, digital proficiency, and performance-based autonomy. Participants emphasized trust, transparent communication, and collaborative digital tools as essential to maintaining commitment and discipline. However, they also acknowledged challenges in delineating work-life boundaries, leading to role ambiguity and stress. The study concludes that to foster sustainable work ethics, multinational organizations must adopt flexible yet structured management strategies that align with Generation Z’s values while ensuring accountability. These insights contribute to evolving HR practices in managing digital-era workforce complexities.
Downloads
References
Brougham, D., & Haar, J. (2020). Smart technology, artificial intelligence, robotics, and algorithms (STARA): Employees’ perceptions of our future workplace. Journal of Management & Organization, 26(2), 211–225. https://doi.org/10.1017/jmo.2019.2
Cai, Z., Huang, Q., Liu, H., & Wang, X. (2022). Understanding hybrid work: The roles of autonomy, collaboration, and digital tools. Computers in Human Behavior, 135, 107385. https://doi.org/10.1016/j.chb.2022.107385
Creswell, J. W., & Poth, C. N. (2021). Qualitative inquiry and research design: Choosing among five approaches (4th ed.). Sage Publications.
Deal, J. J., Altman, D. G., & Rogelberg, S. G. (2021). Millennials at work: What we know and what we need to do (if anything). Journal of Business and Psychology, 36(1), 27–45. https://doi.org/10.1007/s10869-020-09663-9
Fuchs, O., Lorenz, E., & Fuchs, L. (2024). Generational differences in attitudes towards work and career: A systematic literature review on the preferences of Generations X, Y and Z. International Journal of Innovative Research and Advanced Studies, 11(7), 54–65.
Kim, H., Park, J., & Ryoo, H. D. (2021). Cultural intelligence and global mobility: A key determinant of expatriate adjustment. The International Journal of Human Resource Management, 32(2), 303–330. https://doi.org/10.1080/09585192.2018.1500388
Kniffin, K. M., Narayanan, J., Anseel, F., Antonakis, J., Ashford, S. P., Bakker, A. B., ... & Vugt, M. V. (2021). COVID-19 and the workplace: Implications, issues, and insights for future research and action. American Psychologist, 76(1), 63–77. https://doi.org/10.1037/amp0000716
Nowell, L. S., Norris, J. M., White, D. E., & Moules, N. J. (2017). Thematic analysis: Striving to meet the trustworthiness criteria. International Journal of Qualitative Methods, 16(1), 1–13. https://doi.org/10.1177/1609406917733847
Schaufeli, W. B. (2021). The burnout enigma solved? Scandinavian Journal of Work, Environment & Health, 47(3), 161–164. https://doi.org/10.5271/sjweh.3956
Schroth, H. (2020). Are you ready for Gen Z in the workplace? California Management Review, 61(3), 5–18. https://doi.org/10.1177/0008125619841006
Seemiller, C., & Grace, M. (2021). Generation Z: A century in the making. Routledge. https://doi.org/10.4324/9780429449626
Spreitzer, G., Cameron, L., & Garrett, L. (2021). Alternative work arrangements: Two images of the new world of work. Annual Review of Organizational Psychology and Organizational Behavior, 8, 473–499. https://doi.org/10.1146/annurev-orgpsych-012420-091331
Stillman, D., & Stillman, J. (2020). Gen Z @ Work: How the next generation is transforming the workplace. Harper Business.
Twenge, J. M. (2023). Generations: The real differences between Gen Z, Millennials, Gen X, Boomers, and Silents—and what they mean for America’s future. Atria Books.
Vieira, J., Gomes da Costa, C., & Santos, V. (2024). Talent management and Generation Z: A systematic literature review through the lens of employer branding. Administrative Sciences, 14(3), 49. https://doi.org/10.3390/admsci14030049
Waizenegger, L., McKenna, B., Cai, W., & Bendz, T. (2020). An affordance perspective of team collaboration and enforced working from home during COVID-19. European Journal of Information Systems, 29(4), 429–442. https://doi.org/10.1080/0960085X.2020.1800417
Wang, B., Liu, Y., Qian, J., & Parker, S. K. (2021). Achieving effective remote working during the COVID-19 pandemic: A work design perspective. Applied Psychology, 70(1), 16–59. https://doi.org/10.1111/apps.12290.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Fajar Aulia
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
