Vol. 1 No. 02: Driving Change and Innovation in the Digital Age

View Vol. 1 No. 02: Driving Change and Innovation in the Digital Age

This issue highlights the growing urgency for organizations to adapt and innovate in response to accelerating technological and market changes. The articles collectively address how businesses can balance strategic flexibility with operational stability, emphasizing the integration of AI to enhance efficiency, decision-making, and customer experience. Leadership is explored as a blend of creativity and precision—essential qualities in navigating today’s complex work environments. The studies also examine the tension between exploration and exploitation in driving sustainable growth, particularly within financial institutions, and underscore the transformative role of data-driven marketing and automation in boosting competitiveness. Together, these insights reflect the critical need for adaptive strategies, intelligent technologies, and visionary leadership in the face of global digital disruption.

This issue features contributions from researchers representing several regions in Indonesia, showcasing diverse academic perspectives and insights

DOI: https://doi.org/10.61536/escalate.v1i02
Published: 2024-02-04

Articles

  • Analysis of the Influence of Digital Marketing, Price, Product Quality on Purchasing Decisions of Batik Arkanza Consumers

    Fathdila Fethikasari, Juni Kristanto
    145-154
    • PDF |  Views: 13 times |  Download : 1 times
    DOI: https://doi.org/10.61536/escalate.v1i02.473

  • Adopting a Dual Strategy: Maximizing the Potential for Change

    Taryana, Yayuk Suprihartini
    63-71
    • PDF |  Views: 187 times |  Download : 112 times
    DOI: https://doi.org/10.61536/escalate.v1i02.29

  • Exploring Business Potential Through the Application of Artificial Intelligence: Impact Analysis on Operational Efficiency, Decision Making, and Customer Experience

    Hari Setia Putra, Juarsa Badri, Hadi Irfani
    72-81
    • PDF |  Views: 562 times |  Download : 366 times
    DOI: https://doi.org/10.61536/escalate.v1i02.24

  • Fusion of Creativity and Precision: Guidelines for Effective Leadership

    Miska Irani Tarigan
    82-90
    • PDF |  Views: 145 times |  Download : 87 times
    DOI: https://doi.org/10.61536/escalate.v1i02.27

  • Understanding the Impact of Exploration-Exploitation Dilemma and External Factors on Business Growth: A Case Study of PT Bank Pembangunan Daerah Jawa Barat dan Banten, Tbk (BJB) Branch in Coblong

    Ivonne Ayesha
    91-100
    • PDF |  Views: 190 times |  Download : 107 times
    DOI: https://doi.org/10.61536/escalate.v1i02.26

  • Revitalizing Marketing Strategies Through the Use of Artificial Intelligence: Analysis of the Effect of Personalization, Market Data Analysis, and Campaign Automation on Sales Conversions

    Wayan Suryathi, Ni Wayan Rena Mariani
    101-108
    • PDF |  Views: 379 times |  Download : 210 times
    DOI: https://doi.org/10.61536/escalate.v1i02.25

  • Password Security & User Access: Is Human Negligence the Weakest Point in Accounting Information Systems

    Ahmad Arif Aufar, Widanti Retno Palupi, Rina Tjandrakirana DP
    109-117
    • PDF |  Views: 53 times |  Download : 25 times
    DOI: https://doi.org/10.61536/escalate.v1i02.458

  • The Influence of Council Structure and IndependenceThe Council on Corporate Financial Performance: A Systematic Literature Review

    Mila Failasufa, Mukhtaruddin Mukhtaruddin
    118-124
    • PDF |  Views: 24 times |  Download : 16 times
    DOI: https://doi.org/10.61536/escalate.v1i02.459

  • The Effect of Profitability and Leverage on Audit Delay in Consumer Goods Industry Companies Listed on the Indonesia Stock Exchange

    Putri Maharani Fatiha silondae, Erwin Hadisantoso, Ika Maya Sari
    125-135
    • PDF |  Views: 8 times |  Download : 2 times
    DOI: https://doi.org/10.61536/escalate.v1i02.462

  • Analysis of the Influence of Economic and Educational Factors on the Unemployment Rate in Indonesia

    Ayu Gracia Febrianti Hutapea, Christy Alicyanova Simatupang, Tamariska Tumanggor, Akmal Huda Nasution, Chairunnisa Zakina Adibra
    136-144
    • PDF |  Views: 29 times |  Download : 5 times
    DOI: https://doi.org/10.61536/escalate.v1i02.463