Vol. 3 No. 02: Strategic Innovation and Governance in Modern Business Systems: Integrating Technology, Consumer Insight, and Risk Management

					View Vol. 3 No. 02: Strategic Innovation and Governance in Modern Business Systems: Integrating Technology, Consumer Insight, and Risk Management

This journal issue explores the pivotal role of strategic innovation and modern governance in enhancing business competitiveness and sustainability in the digital era. By integrating advanced technology, consumer behavior insights, and adaptive risk management, it presents empirical perspectives on how organizations can optimize performance and create long-term value. The focus extends beyond operational efficiency to strategic transformation driven by data, collaboration, and strong governance in navigating global.

This issue features contributions from researchers in several countries, namely Indonesia, Irak and India, presenting a variety of academic perspectives and insights.

Published: 2025-11-03

Articles

  • A SWOT-Based Approach to Smartphone Marketing: Insights from Dunia Cell Surabaya

    Rika Amalia Putri, Muslichah Erma Widiana, Enny Istanti
    59-69
    DOI: https://doi.org/10.61536/escalate.v3i02.278
  • Generative AI and the Future of Cash Flow Forecasting: Bridging Accuracy and Governance in Public Companies

    Zikri Wahyudi, Deepika Chaplot
    70-86
    DOI: https://doi.org/10.61536/escalate.v3i02.303
  • Optimizing Early-Stage Drug Discovery through Project Management: Evaluating the Strategic Value of Early Project Manager Assignments in the Pharmaceutical Sector

    Sowmya Sunkara, Desfriana Sari
    87-97
    DOI: https://doi.org/10.61536/escalate.v3i02.304
  • The Impact of Consumer Co-Creation on Brand Loyalty: A Structural Equation Modeling Approach

    Sanaa Ahmed Yassin, Salman Hussein Abdullah
    98-105
    DOI: https://doi.org/10.61536/escalate.v3i02.305
  • Assessing Food Safety Challenges in Indonesia’s Free Nutrition Meal Program: Causes and Solutions to Foodborne Illnesses

    Ranjini Rajagopal, Kokila Rajesh
    106-113
    DOI: https://doi.org/10.61536/escalate.v3i02.306