The Effect of Liquidity and Sales Growth on Firm Value in Telecommunication Companies (A Case Study of PT Link Net Tbk, 2014–2024)

Ni Nyoman Tri Rahayu; Dina Novita

doi:10.61536/escalate.v4i4.813

Authors

Ni Nyoman Tri Rahayu Pamulang University
Dina Novita Pamulang University

DOI:

https://doi.org/10.61536/escalate.v4i4.813

Keywords:

Corporate Valuation, Current Ratio, Sales Growth, Telecommunication Companies, Tobin's Q

Abstract

The telecommunications industry faces competitive dynamics and changes in financial performance that can affect company value. This study aims to analyze the effect of liquidity and sales growth on company value at PT Link Net Tbk for the period 2014 to 2024, both partially and simultaneously. The study uses a quantitative approach with descriptive methods and secondary data in the form of financial reports, stock performance overviews, and stock prices. The study population is the financial reports of PT Link Net Tbk for the period 2014 to 2024, with samples in the form of data relevant to the research variables for 11 years of observation. The research instrument uses documentation, while data analysis is carried out using Microsoft Excel and SPSS version 26 through descriptive statistics, classical assumption tests, simple and multiple linear regression, t-test, F-test, and coefficient of determination. The results show that the Current Ratio has a positive and significant effect on Tobin's Q, while Sales Growth does not have a significant effect on Tobin's Q. Simultaneously, the Current Ratio and Sales Growth have a significant effect on Tobin's Q with an R Square of 85.4%. In conclusion, liquidity is a more dominant factor in explaining changes in the company value of PT Link Net Tbk compared to sales growth

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