The Effect of Intellectual Capital, Market Orientation, Gender, Education Level, and Partnership on the Success of Msmes in Medan Area District

Dira Viona; Rizky Putra; Muller Tamba

doi:10.61536/escalate.v4i4.890

Authors

Dira Viona Universitas Harapan Medan
Rizky Putra Universitas Harapan Medan
Muller Tamba Universitas Harapan Medan

DOI:

https://doi.org/10.61536/escalate.v4i4.890

Keywords:

Business Success, Education Level, Gender, Intellectual Capital, Market Orientation

Abstract

The success of Micro, Small, and Medium Enterprises (MSMEs) is crucial for regional economies, yet many business owners still face competitiveness challenges amidst market dynamics. This study aims to analyze the effect of intellectual capital, market orientation, gender role, education level, and partnership on the success of culinary MSMEs in Medan Area District. An associative quantitative approach was employed using a saturated sampling method involving 108 MSME owner or manager respondents. Data were collected via questionnaires and analyzed using multiple linear regression. The results indicate that intellectual capital, gender role, and partnership have a positive and significant effect on business success. Conversely, market orientation and education level do not have a significant partial effect. Simultaneously, all five variables significantly affect MSME success. In conclusion, strengthening intellectual capital, leveraging gender roles, and expanding partnerships are the most dominant key factors in enhancing sustainable MSME success and competitiveness.

Downloads

Download data is not yet available.

References

Ardy, M., Games, D., & Sari, D. K. (2023). Inovasi Produk, Kreativitas, Orientasi Berwirausaha, Orientasi Pasar, Lokasi Dan Keberhasilan Usaha. Journal Publicuho. Volume 6 No 3 (August-October 2023). ISSN 2621-1351 (online), ISSN 2685-0729 (print). pp.908-915

Barney, J. B. (2021). Firm Resources And Sustained Competitive Advantage. Journal of Management, 17(1), 99–120. https://doi.org/10.1177/014920639101700108

Becker, G. S. (2023). Human Capital: A Theoretical And Empirical Analysis, With Special Reference To Education (4th ed.). The University of Chicago Press.

Fakih, M. (2022). Analisis Gender Dan Transformasi Sosial (Edisi revisi). INSIST Press.

Hafsah, M. J. (2022). Kemitraan Usaha: Konsep Dan Strategi Pengembangan UMKM. PT RajaGrafindo Persada.

Jamaludin, M. (2022). Market Orientation and SCM Strategy On SME Organizational Performances: The Mediating Effect Of Market Performance. Cogent Business & Management, 9(1). https://doi.org/10.1080/23322039.2022.2157117

Mawaddah, F., Ibnusina, F., & Alfikri. (2023). Analisis Faktor-Faktor Yang Mempengaruhi Keberhasilan Usaha Pada UMKM Rendang Di Kota Payakumbuh. Ekonomipedia: Jurnal Ekonomi Manajemen dan Bisnis. 8(2), 88–101.

Prakoso, A., & Bachtiar, M. (2022). Pengaruh Kemampuan Usaha dan Tingkat Pendidikan terhadap Keberhasilan Usaha (pada UMKM Makanan di Magelang). Prosiding University Research Colloquium. (Jun. 2022), 509–520.

Purwati, D., Gagah, E., & Dhiana, P. (2021). Pengaruh Kemampuan Usaha, Modal Intellectual Dan Strategi Pemasaran Terhadap Keberhasilan Usaha Dengan Perkembangan Usaha Sebagai Variabel Intervening (Studi Kasus Pada Usaha Mikro Kecil Dan Menengah (UMKM) di Kawasan Desa Kedewan Kabupaten Bojonegoro). Owner: Riset & Jurnal Akuntansi. Volume 7 Nomor 4.

Salam, A., Oktapiani, S., & Mandasari, J. (2023). Peran Implementasi Modal Intellectual terhadap Peningkatan Keberhasilan Kemajuan Usaha Mikro Kecil Menengah (UMKM) di Kabupaten Sumbawa. Owner: Riset & Jurnal Akuntansi. Volume 7 Nomor 4, Oktober 2023. e –ISSN : 2548-9224 | p–ISSN : 2548-7507

Satyanegara, T. S., & Yusup, A. K. (2024). Bridging Market Orientation to SME Sustainability Performance: Examining Innovation Capabilities Through A Dynamic Capabilities Approach. Sentralisasi, 15(1). https://doi.org/10.33506/SL.V15I1.4941

Setiyono. (2022). Determinants of SMEs Performance: The Role Of Knowledge Management, Market Orientation, And Product Innovation. JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen, 19(1). https://doi.org/10.31106/JEMA.V19I1.15036

Soetedjo, S., & Mursida, S. (2021). Pengaruh Intellectual Capital Terhadap Kinerja Keuangan pada Perusahaan Perbankan. Skripsi. SNA 17 Mataram. Lombok.

Syahadatina, R., Purwanto, & Bustaram, I. (2022). Pengaruh Tingkat Pendidikan dan Penggunaan Informasi Akuntansi Terhadap Keberhasilan UMKM. Jurnal Ekonomi dan Manajemen Teknologi, 6(2), 2022,280-285. 280-285. https://doi.org/10.35870/emt.v6i2.636

Tina, T., & Fourqoniah, F. (2022). Pengaruh Karakteristik Kewirausahaan, Locus Of Control, Dan Gender Terhadap Keberhasilan Usaha. Jurnal Manajemen dan Kewirausahaan, 7(1), 45–58.

Tjahjadi, B., Soewarno, N., Nadyaningrum, V., & Aminy, A. (2022). Human Capital Readiness And Global Market Orientation In Indonesian MSMEs Business Performance. International Journal of Productivity and Performance Management, 11(08). https://doi.org/10.1108/IJPPM-04-2020-0181

Wahyuni, N., Diba, F., Budiarti, A., & Farida. (2023). Faktor-Faktor yang Mempengaruhi Keberhasilan Usaha Pelaku UKM di Wilayah Sumur Batu Kecamatan Kemayoran. Jurnal Ikraith-Ekonomika. 6(1).