E-Commerce Business Analysis: Challenges and Strategies to Improve Business Performance
DOI:
https://doi.org/10.61536/escalate.v1i03.380Keywords:
Business Performance, Business Challenges, Business Strategy, Digital Economy, E-CommerceAbstract
The development of information technology is driving the growth of e-commerce as a vital part of the digital economy, offering opportunities for market expansion and increased business efficiency. However, e-commerce businesses also face various challenges that impact their performance and sustainability. This study aims to analyze the main challenges of e-commerce and strategies that can be implemented to improve business performance. The study uses a conceptual approach with qualitative methods through a literature review of national and international scientific literature. The results of the study indicate that the main challenges of e-commerce include high market competition, changes in consumer behavior, limited human resources, and technological and data security issues. Therefore, adaptive strategies such as digital marketing, improving service quality, product innovation, and optimal utilization of information technology are needed.
Downloads
References
'Aini, A. N., Safitri, E. N., Majalina, G., Abidin, M. Z., & Khoiriawati, N. (2024). SENTRI: Scientific Research Journal, 3(5), 2564–2571. https://ejournal.nusantaraglobal.ac.id/index.php/sentri
Akin, M. S. (2024). Enhancing e-commerce competitiveness: A comprehensive analysis of customer experiences and strategies in the Turkish market. Journal of Open Innovation: Technology, Markets, and Complexity, 10(1), Article 100222. https://doi.org/10.1016/j.joitmc.2024.100222
Baghdadi, Y., & Pulparambil, S. (2025). Comprehensive classification and analysis of s-commerce design research. Telematics and Informatics Reports, 19, Article 100229. https://doi.org/10.1016/j.teler.2025.100229
Bao, M., Latif, S., Bao, D., Latif, Z., & Lu, J. (2025). Overcoming e-commerce barriers in developing markets: A review of data-driven strategies for sustainable growth. Sustainable Futures, 10, Article 101408. https://doi.org/10.1016/j.sftr.2025.101408
Creswell, J. W. (2022). Research design: Qualitative, quantitative, and mixed methods approaches (6th ed.). SAGE Publications. https://doi.org/10.1007/978-3-030-88369-0
Emzir. (2022). Metodologi penelitian kualitatif: Analisis data (Edisi revisi). Rajawali Pers.
Farhan, A., Alda, N., & Roroa, F. (2024). Maximizing e-commerce technology strategies to improve business performance in the digital era. Innovative: Journal of Social Science Research, 4, 110–119.
Fargetta, S., & Scrimali, L. (2025). [Title based on snippet]. [Journal details from file].
Gao, X. (2026). LDMamTrack: A lightweight object detection model based on Mamba architecture for e-commerce logistics images. Alexandria Engineering Journal, 134, 210–223. https://doi.org/10.1016/j.aej.2025.11.034
Harini, C., & Handayani, S. (2019). Entrepreneurial marketing through e-commerce to improve MSME performance. Derivative: Journal of Management, 13(2).
Hasibuan, M., Pane, S., Siregar, R. A., & Silalahi, P. R. (2023). E-commerce implementation strategy to increase competitive advantage. Scientific Journal of Management, Business, and Accounting Students, 5(1), 87–93.
Hidayah, M. D., Ruhiat, Y., & Rusdiyani, I. (2023). Learning the motion of objects for elementary school students using Canva video media. Journal of Science Education Research, 9(6), 4303–4309. https://doi.org/10.29303/jppipa.v9i6.3122
Hidayat, W., & Kholik, N. (2024). Legal implications of changes in MSME businesses: Adaptation strategies to the digital era and e-commerce in Indonesia. Journal of Legal Analysis, 7(1), 70–84. https://doi.org/10.38043/jah.v7i1.5052
Huang, Y. (2025). Evolutionary game analysis of collaborative strategies in fresh e-commerce and cold chain logistics:
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Muhammad Irhan Arya Fathasyah, Rika Lidyah
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
