Role of Fear of Missing Out in Shopee PayLater Usage Behavior: Perceived Financial Literacy Moderation

Aulia

doi:10.61536/escalate.v4i4.860

Authors

Aulia Politeknik STIA LAN Bandung

DOI:

https://doi.org/10.61536/escalate.v4i4.860

Keywords:

Fear of Missing Out, Shopee PayLater, Perceived Financial Literacy, Generation Z

Abstract

This study examines the role of Fear of Missing Out (FoMO) in Shopee PayLater usage behavior among Generation Z in Bandung City and the moderating role of perceived financial literacy. Using a quantitative survey of 182 respondents selected through purposive sampling, data were analyzed using Moderated Regression Analysis (MRA) with mean centering. The results indicate that FoMO has a positive and significant relationship with Shopee PayLater usage behavior ((β = 0.242), (p < 0.001)). Perceived financial literacy also has a positive and significant direct relationship with usage behavior ((β = 0.356), (p < 0.001)), while its interaction with FoMO is negative and significant ((β = -0.031), (p = 0.021)), indicating that it weakens the positive relationship between FoMO and usage behavior. The model explains 33.2% of the variance in usage behavior ((R^2 = 0.332)). These findings highlight the importance of applying financial knowledge when making digital credit decisions.

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